Travel journalism for the silver traveller
I define silver travellers as being older, wealthier, more travel experienced and more discerning, and they constitute a large and high-spending audience which isn’t being specifically catered for journalistically. The Silver Traveller fills this gap.
Silver travellers also spend more on holidays than any other group and they take holidays more frequently. They’re active, adventurous, culturally curious and always on the look-out for new and exciting travel destinations and experiences. Plus, they insist on the highest standards of comfort and service. Consequently, what they look for in travel journalism is well-researched and well-written articles which respect their knowledge and experience and help them make more informed choices about where to go on holiday.
So, what qualifies me to write for this highly knowledgeable, demanding and critical audience? Simple, I am one.

Silver travellers spend more on travel and holidays than any other group

Silver travellers have an eye for luxury and service, and aren't prepared to compromise

Silver travellers may be older but they haven't lost their sense of adventure

Silver travellers enjoy more exclusive escapes and destinations